Creator, brand founder, agency strategist. I’ve done all three.
I’m Mike Antoniou, known online as DontBeMike. I’m a menswear and streetwear presenter based in London with over 2.6 billion views across platforms, and a creative and strategic advisor on influencer and creator marketing. Previously Influencer Director at Golin Ketchum (Omnicom).
I’ve built fashion audiences, launched brands worn by 50 Cent and Jason Derulo, toured festivals with a microphone, and appeared on BBC (and did a cooking show on Netflix, yep…). Today I work independently with brands and creators on influencer and creator marketing.
across platforms
cumulative
video
creator industry
Brands won’t easily be able to sponsor these ‘creatorverses’, they are going to have to earn a place inside them, as audiences move deeper and deeper into their own niche cultures. Creators will increasingly start operating much more like their own media studios by owning their own formats, IP, communities and even revenue models that will go far beyond relying solely on brand deals.
Work with me.
Brand partnerships, presenting, speaking, or agency enquiries. Pick the right inbox and hit send.
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